We sometimes, as web developer, or as blogger at the different way, maybe never really think why we use some languages at our site, is it Indonesian, english, or even both of them. and for me, language is the main way of outdraw more people. coz language isn’t just about ourself, its about the interaction between us and our site’s visitor.
and hopefully, this article would help us, have a better comprehension on using which kind of language, sentences or even words 
Language: The Ultimate User Interface
Words. Language. Meaning. They’re a nutritious part of our complete website. So why do so many webmakers treat language like an afterthought?
Language is the tool we use to filter and define the world. It’s our first and most powerful tool, and separates us from the armadillos of the world. Language enables us to make connections, build complexities, and to influence each other.
It also has the power to divide us: it crystalizes our differences, and helps us antagonize and irritate each other.
Even in its distilled form (commonly known as “content”) language is often under-estimated, under-valued, and under-funded. How many times have we seen companies import bland, cheap information instead of hiring talented, knowledgeable writers to write fresh, original, interesting content? (Why are editors the second ones to go — right after the writers?)
Why do we — as web-builders — overlook even the most basic aspects of language so frequently when we build our sites? Is language so transparent in our lives that we fail to recognize its importance? Do we even think about it at all? If we do, who manages the language in our sites?
What is the message you want to convey?
Somewhere out there, someone’s asking, “Language Czar, project roles, enforcing… What’s this mean to me, and my one man show, anyway?”
The things you have to think about remain the same whether you are building the world’s biggest trained flea supply store on-line, a non-profit organization’s site, a collaborative space, or your own personal egofest.
What is the message you want to convey? How do you want to convey it? In order to answer those questions, you need to understand who your audience is, what they will get out of the site, what you want of the site, and how it will reflect its proprietor.
Tone is a core part of the user experience
Language can mean the difference between ease of use and user irritation (or worse). The tone of a site can make or break the user experience. It can be the powerful underpinnings of a user-friendly site.
Language is extraordinary flexible, allowing you to establish different tones, vocabularies, and styles to meet your needs regardless of what they may be: a great site that provides information about world hunger will sound and feel different from a great site that sells skateboards to teenage boys.
Tone is a core part of the user experience, and these sites succeed because the site language has been thought out, planned, and managed. We should all be so successful.
Source and Full Article : http://www.alistapart.com/articles/ultimate
